BUTTERFINGER // Under 10K films

The brief was simple: We have no money. Some marketing book says the upfront needs to be heavily branded. And get as fast as you can to our Pnemonic Device (that's the bar breaking) because people want to see our taste appeal. By the way, you only have 10 seconds. Did we mention we have no money?


Bolder Than Bold: For every bold action there's an even bolder reaction.

Agency: 360i - 2016
GCD: Jeff Anderson
Sr. AD: Chris Dumas
Sr. CW: Alejandro Castro