BF PB Cups // Square on the outside, bold on the inside


Film.

Agency cut.


Film.

The second installment of the campaign was murdered in testing... I took it as a compliment.


YouTube hack.

To reinforce the new "Square on the outside, bold on the inside" brand positioning, we resized YouTube's video player into a square with a simple editing hack.

To reinforce the new "Square on the outside, bold on the inside" brand positioning, we resized YouTube's video player into a square with a simple editing hack.


Agency: 360i - 2016
GCD: Jeff Anderson
Sr. AD: Chris Dumas
Sr. CW: Alejandro Castro