UNIQLO

UNIQLO_UNWRAP

UNIQLO asked us to create an outdoor stunt to get people excited about the opening of their store in San Francisco. We covered the entire store in gift-wrapping paper that had coupons and sweet deals printed on the back. People opened the store by tearing off the wrapping paper and redeemed the coupons inside the store. 

THE MUTUAL FRIENDS DEAL
UNIQLO then asked us to promote their biggest sale yet, while increasing their fanbase on Facebook.

Agency: Dentsu America (in collaboration with Firstborn) - 2012
CD: Yasuharu Sasaki
AD's: Karen Feghali / Javier Gelpi / Raina Rocha
CW's: Mihnea Gheorghiu / Alejandro Castro