Agency: Dentsu America - 2012, 2013
I had the privilege of being part of the Dentsu America team in charge of coming up with Toyota’s new tagline. My collaboration consisted of approximately 500 lines, written under the creative direction of Michael Fetsko and Paul Bernasconi.
“Let’s Go Places” resulted from an extensive joint effort between Dentsu America and Saatchi & Saatchi LA (and many many many people). So, under no circumstance am I claiming to be the sole author of the line.
I’ve included here every single line I wrote (even the dreadful ones), so you can attest to how much or how little impact my grain of sand had on the end result.